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- James Azul
- Nov 29, 2016
- 1 min read
Black Friday online sales are about to hit an all-time high — here are the top-selling items
Black Friday online sales are expected to hit an all-time high of more than $3 billion this year, representing 11.3% growth over last year, according to Adobe Digital Insights.
Adobe is basing its forecast on early results from the shopping holiday, which show that it brought in roughly $490 million in the first 8.5 hours of the 24-hour event.
Top-selling electronics so far include iPads, Samsung 4K TVs, and LG TVs, according to Adobe. Best-selling toys include drones, mini vehicles for kids, and Lego sets.
Adobe's data also shows that people are shopping from their smartphones more than ever before. About 60% of website traffic and 40% of purchases are coming from mobile phones so far, Adobe said.
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